Beat the Street has got off to a flying start with thousands of Tendring residents running, walking or cycling more than 8,000 miles in the first week in a bid to improve activity levels in the district.
The competition has transformed Brightlingsea, Clacton-On-Sea, Frinton, Harwich, Jaywick and Manningtree into a giant game where residents have been challenged to run, walk and cycle as far as possible.
Since launching on 8 June, over 5,000 local people have travelled 8,635 miles – the distance from Clacton Pier to Singapore.
Cllr David Finch, Leader of Essex County Council, said: “It’s fantastic to see so many people taking part in Beat the Street.
“This initiative shows that being active is not only great for your health but can be a lot of fun. And with two out of every three people in Essex overweight, it has never been more important that we get active.”
Hundreds of ‘Beat Boxes’ have been placed on lampposts across Tendring and residents are encouraged to tap every Box they pass with a special card or fob in order to collect points. The teams that travel the furthest will win some fantastic prizes for their school or community group.
Cann Hill Primary School is currently in the lead having travelled 701 miles and Cycle Force is at the top of the average points per person leader board. Both teams are in the running to win the top prize of £1,000 worth of Decathlon vouchers each, but with seven weeks to go, there’s still everything to play for.
Julia Hall, Head teacher of Frobisher Primary School, said: “Everyone at Frobisher Primary School has loved Beat the Street so far. It has been fantastic to see our students taking part in the game and becoming more active in the process – we definitely have our eyes on the top of the leader boards.”
Beat the Street Tendring is funded by Essex County Council with support from Tendring District Council and Active Essex.
Cllr Lynda McWilliams, Tendring District Council’s Cabinet Member for Leisure, Health and Wellbeing, said: “Beat the Street has had the whole of Tendring buzzing during the past week. Thousands of people are playing but there is still plenty of time to get involved – pick up a card at a library or leisure centre near you and get tapping.”
For more information about Beat the Street, visit beatthestreet.me/tendring. Alternatively visit @BTSTendring on Twitter and Beat the Street Tendring on Facebook.