Two of Essex County Council’s campaigns have been shortlisted in this year’s Chartered Institute of Public Relations (CIPR) PRide Awards for Anglia, Thames and Chiltern.
Essex Weighs In and #TogetherWeCan – a campaign by the Southend, Essex and Thurrock Domestic Abuse partnership – are county-wide campaigns which launched at the beginning of this year. Both campaigns received high engagement from the public and have now achieved industry recognition.
The CIPR PRide awards recognise outstanding talents and achievements of public relations practitioners and are the most prestigious and rigorous awards of their kind.
Essex Weighs In has been shortlisted in the not-for-profit category. The campaign uses the website www.essexweighsin.co.uk to encourage residents to pledge to live a healthier lifestyle and had over 20,000 views in the first six weeks.
Challenging the norm that being overweight is not a problem, and promoting simple realistic changes which can create a sustainable and healthy lifestyle, the campaign uses an online pledging system which allows users to create a profile and track their progress.
Cllr Butland, Cabinet Member for Health, said: “Essex Weighs In offers our residents a tool to effortlessly put healthy lifestyle changes and choices into place, as well as the option to join a local community. I am delighted that that the campaign has been shortlisted.”
#TogetherWeCan was shortlisted in the best use of social media category. The campaign launched in February supporting a message of healthy relationships and how to report domestic abuse through essexvictimsgateway.org.
Celebrities and Essex influencers such as swimmer and TV personality Mark Foster (73k Twitter followers), cyclist Alex Dowsett (68k Twitter followers) singer-songwriter Che Chesterman (90k Twitter followers) Colchester United Football Club (36k Twitter followers) and Olympic sailor Hannah Stodel (3k followers) shared and endorsed the campaign.
Roger Hirst, Police and Crime Commissioner for Essex, said: “It is essential that we continue to raise awareness that domestic abuse is unacceptable, that support is available for victims and that together we can make a difference.”
Councillor Dick Madden, Essex County Council’s Cabinet Member for Adults and Children said: “The Together We Can campaign is rightly being recognised for the excellent work it is doing in improving awareness of domestic abuse and how it affects all kinds of people. It is a massively important and underreported issue and our work is still ongoing to increase reporting, support victims and – most importantly – educate and deter potential abusers. My congratulations to the entire partnership.”
Andy Allsopp, Head of Communications and Marketing, said: “I am thrilled that our inspirational team have been shortlisted for two CIPR PRide Awards. It reflects the hard work and talent of our team as well as their commitment to delivering campaigns that benefit, inform and engage our residents.”
Winners will be announced at the Anglia, Thames and Chiltern’s PRide award dinner on 22 September 2016 at Homerton College, Cambridge.
View the full shortlist.