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Essex residents log on to lose weight

22 March 2016

An Essex County Council weight management campaign, which encourages residents to pledge to live a healthier lifestyle, saw over 20,000 views in the first six weeks.
Essex Weighs In was launched in January and is a countywide initiative to challenge the norm that being overweight is not a problem, and promote simple realistic changes which can create a sustainable and healthy lifestyle.
To date, the most popular pledge has been to lose weight and maintain a healthy body mass index (BMI). This is closely followed by pledging to drink more water and eat more fruit and vegetables.
The most popular pages have been the recipe and exercise resources. The community blogs, which see members of the public sharing their health and wellbeing journeys, have also received a high number of views.
Councillor David Finch, Leader of Essex County Council, said: “With almost two in three people overweight in our county, it’s encouraging to see the public embrace our campaign.
“We were keen to take the emphasis off dieting, and offer our residents a tool to easily put healthy lifestyle changes and choices into place. The community aspect to this campaign is also an exciting new initiative and is continuing to prove how inspirational our residents are.
“As the campaign continues we will be keeping a close eye on real life results and behaviour change, as well as using feedback to develop the campaign and encourage and support our residents wherever we can.”
To sign up to Essex Weighs In visit