Shoppers have been urged to take advantage of free Park and Ride travel this Saturday to support local Essex businesses on Small Business Saturday.
Park and Ride car parks on the outskirts of Chelmsford and Colchester will be free throughout the day on Saturday, 3 December, helping save shoppers from pre-Christmas car park queues.
Essex County Council has funded the initiative to give a pre-Christmas boost to the vast array of small to medium-sized businesses in Essex.
Cllr Eddie Johnson, Cabinet Member for Highways and Transport, visited Chelmer Valley Park and Ride this week with Federation of Small Business Regional Manager, David Bell, to encourage local residents to take advantage of the offer.
Cllr Johnson said: “The Park and Ride is a quick, clean and convenient option for those wanting to avoid the queues this Christmas. What better time to try it out for free than this Saturday?
“I would urge residents to get out on the Park and Ride this Saturday and give a big boost to our brilliant local businesses.”
Shoppers will be allowed unlimited free travel on Saturday, 3 December when they park up at Sandon, Chelmer Valley and Colchester Park and Ride sites.
Special deals and discounts will also be on offer to shoppers across Essex on the day as part of Small Business Saturday.
David Bell, Regional Manager at Essex FSB, said: “We are delighted that Cllr Johnson has agreed to offer free Park and Ride in Chelmsford and Colchester on Small Business Saturday.
“This gives a real incentive to shoppers to visit their high streets and town centres on this critical trading day and support their local small businesses.
“We know that more of the money spent with small firms recirculates in the local economy than with large businesses creating much needed jobs and we would take this opportunity to thank Essex County Council for taking this decision and listening to the voice of small businesses by offering park and ride for free on 3 December as part of the Small Business Saturday celebrations.”
Sandon and Chelmer Valley Park and Ride services run a reliable service into and out of Chelmsford city centre from approximately 7am until 8pm on Saturdays.
Colchester Park and Ride offers a regular service into the town centre from 7am and 6.45pm on Saturdays.
To find out more about Small Business Saturday and for ideas and resources on how to get involved and make the most of the day, visit smallbusinesssaturdayuk.com