Hadleigh's London 2012 makeover is underway
25 June 2012
With exactly two weeks to go until Essex welcomes the Olympic Flame, work has started in Hadleigh to dress the town and immediate area with the London 2012 Olympic Look.
In agreement with Castle Point and Southend Borough Councils, the town dressings currently being rolled out are part of a programme made possible through a £260,000 grant from the Government Olympic Executive (GOE) to make Hadleigh ‘look and feel’ consistent with other host locations across the UK.
At the heart of the London 2012 Look is the vibrant combination of colours - green, blue, purple, orange and yellow – which will be reflected in a varied manner across a range of installations including seasonal planting in locations around Hadleigh town centre and Castle Point Council Offices, with lamp post banners lining the A13 and installation of graphics at both Benfleet and Leigh-on-Sea stations.
Additionally the Hadleigh Old Fire Station, acquired, renovated and transformed into an established community hub by Essex County Council and Castle Point Borough Council, will be wrapped in the Olympic Look, making a stunning statement to those entering Hadleigh.
Essex County Councillor Stephen Castle, Cabinet Member for Education, Lifelong Learning & the 2012 Games commented: “What better indication is there that the Games are almost here, than to see the installation of the vibrant London 2012 colours brightening up our county. We have been working towards this moment since 2008, when we secured Hadleigh Farm as the preferred venue for the Olympic Mountain Bike events, and I am incredibly excited at the prospect of hosting the world in our beautiful and diverse county.”
Councillor Mrs Pamela Challis, OBE, Leader of Castle Point Borough Council said “I am delighted that the host Borough of the Olympic Mountain bike event is being brightened up by the London 2012 colours. With the Olympic Games now only a matter of weeks away the dressing of the Borough in this way gives our community a feel good factor and builds excitement towards the Olympic Summer ahead”.
In acknowledgement of the town being the host of the Olympic Mountain Bike events, a three-dimensional pictogram has been commissioned for the Victoria House Roundabout in Hadleigh as part of the dressings. The sculpture will remain on the site for the duration of the Olympic Torch Relay and London 2012 Games, moving to its natural home at Hadleigh Farm after the Games have finished.
In advance of Games Time additional preparations will be made to dress the approved park and ride locations for the Hadleigh Farm Olympic Mountain Bike events at Waterside Farm and Barleylands.