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Tendring gets ready to Beat the Street

31 May 2016

Tendring is set to play host to an exciting new initiative called ‘Beat the Street’ – a six-week challenge that encourages participants to get active.
Beat the Street will turn the Tendring District into a real-life game and local people will be challenged to form a team and see how far they can walk, cycle or run within the timeframe.
Participants will be able to log their journey by tapping cards against 100 sensors called ‘Beat Boxes’, which will be found on lampposts across the area, approximately half a mile apart.
The challenge will run from Wednesday, 8th June to Wednesday, 20th July and is funded by Essex County Council with support from Tendring District Council and Active Essex.
Cllr David Finch, Leader of Essex County Council, said: “Our health is so important to us so we’re very excited to launch this new project which will help local people be more active, get healthier and have fun.
“The benefits of Beat the Street are clear; walking for just half an hour a day, five days a week, can dramatically improve your health and reduce the risk of developing illnesses such as heart disease and diabetes.
“The project also further reinforces our commitment to promoting physical activity that local people can enjoy, regardless of their level of ability. I’d like to wish everyone taking part the best of luck and look forward to seeing the results.”
Lynda McWilliams, Tendring District Council’s Cabinet Member for Leisure, Health and Wellbeing added: “We are looking forward to thousands of people across Tendring getting involved in Beat the Street. The community-wide competition will not only help families become more active but encourage people to become more engaged in their local community.”
There will be great prizes of Decathlon vouchers for the teams that travel the furthest and the teams that clock up the highest average points per person. There is also the chance to win weekly ‘lucky tap’ prizes just for taking part. People of all ages can take participate and players can win prizes for themselves and their community team.
Beat the Street Tendring was launched on 25 May at Whitehall Academy. Speaking about the community competition, Head Teacher of Whitehall Academy, Gavin Bradley said: “Beat the Street is a fantastic way to get families engaged in physical activity. We are really looking forward to the opportunity to get children outside, engaged in their community and enjoying the Summer."
Beat the Street is designed to inspire people to be physically active, with the intention that they will continue these lifestyle choices beyond the competition.
For more information about Beat the Street, visit or get involved by searching for Beat the Street Tendring on Facebook or @btstendring on Twitter.