Residents across the Tendring district will compete to see who can run, walk or cycle the furthest as Beat the Street kicks off on Wednesday, 8 June.
The project will see Brightlingsea, Clacton-On Sea, Frinton-On-Sea, Harwich, Jaywick and Manningtree transformed into a real-life playground with participants invited to log their journey by tapping cards against sensors called ‘Beat Boxes’, on lampposts across the town.
The project will run for eight weeks and aims to encourage residents to get outside and get active.
Cllr David Finch, Leader of Essex County Council, said: “Beat the Street is not only a fantastic opportunity for local residents to go outside and discover something new about their area, it’s also an innovative way of tackling inactivity in the county.
“I’d encourage all Tendring residents to take advantage of this exciting initiative by picking up a card for free and seeing where it takes them.”
People of all ages can participate to win prizes for themselves and their community team, and players can monitor their progress via a secure website.
There will be prizes for the teams that travel the furthest and those who clock up the highest average points per person. There are also weekly ‘lucky tap’ prizes just for taking part.
Cllr Lynda McWilliams, Tendring District Council’s Cabinet Member for Leisure, Health and Wellbeing said: “We’re very excited about launching this project in collaboration with our partners, which will help local people get more active and explore where they live.
“Walking for just half an hour a day is also a great way to improve a person’s health, quality of life and wellbeing, and can help prevent serious conditions such as heart disease and Type 2 Diabetes.”
Dr William Bird, founder of Intelligent Health, added: “With over 300,000 Beat the Street participants worldwide to date, it’s fantastic to have the opportunity to roll out the initiative to Tendring residents.
“Beat the Street is designed to inspire people to continue with some form of physical activity once the project has finished and encourages communities to get together and have fun.”
For more information about Beat the Street, visit beatthestreet.me/tendring
. Alternatively visit @BTSTendring on Twitter and Beat the Street Tendring on Facebook.