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Comms and Marketing – Use of digital images

24 May 2018

What service is being provided?

The provision of digital images to Essex County Council to support their Marketing and Communications campaigns.

What personal data do we need from you?

Full name

Telephone or Email


Digital Image


What 'special types' of personal data do we need from you?


The photographic image may evidence any of the following:

Physical or mental health details

Racial or ethnic origin

Religious or other beliefs of a similar nature


Who will be using your personal data?


The Data Controller is Essex County Council


The Data Protection Officer for Essex County Council can be contacted at


Photoshot is a Data Processor supporting this purpose.


What will it be used for and what gives us the right to ask for it and use it?



Service Delivery

Service Planning/Improvement                                        


If we cannot use your data we would not have images to use throughout Essex County Council communications and marketing activity.                                                 

Our legal basis for using your personal data is with your Consent and where the image depicts a special category of personal information our legal basis will be under your Explicit Consent.                 


You may withdraw your consent at any time by contacting us                                                                                                

Who else might we share your data with?


The image is for publication on the internet and is therefore publicly available.                                                                             

Will your data be stored in or accessible from countries with no UK-equivalent Privacy Law protections?




How long will your data be kept?


We will stop using your data upon request.

Your data will be deleted as soon as the request is received by Picture Desk. Please Note that published version of the images may still be in circulation.


Our use of your data will be subject to the following legal rights:


  • Your Right to be Informed
  • Your Right to Access your personal data
  • Your Right for us to Rectify your personal data
  • Your Right to have your personal data Erased
  • Your Right to Restrict our processing of your personal data
  • Your Right to Object to how we use your personal data


Visit the following links for more information about Privacy Law, our obligations and your Rights:


The ICO Guide to the General Data Protection Regulation 2016

The General Data Protection Regulation 2016


If you have concerns over the way we are asking for or using your personal data, please raise the matter with our Data Protection Officer by the following means:


Postal AddressData Protection Officer, Information Governance Team, Essex County Council, County Hall, Market Road, Chelmsford, Essex, CM11QH
Phone Number0333 013 9824


If you still have concerns following our response you have the right to raise the matter with the Information Commissioner's Office:


Postal AddressInformation Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Online Form
Phone Number0303 123 1113


For our full privacy notice: