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Highways backing for ‘Dead Slow’ campaign

24 June 2016

A cabinet member has backed a nationwide awareness campaign to encourage drivers to slow down around horses.

The ‘Dead Slow’ campaign, by The British Horse Society, calls on drivers to slow down to 15 miles per hour when they encounter horses on the road and to give riders plenty of room.

Today (Friday) Cllr Eddie Johnson, Essex County Council Cabinet Member for Highways and Transport, threw his weight behind the campaign.

He said: “As we come into the summer months, horses become a common sight on many of Essex’s rural roads as riders enjoy the warm weather and beautiful scenery.

“Horses and drivers should be able to share the road without incident as long as everyone follows some simple rules.

“I would urge drivers to be aware of riders and reduce their speed when in close proximity to a horse.”

Statistics show that June is the most common month for accidents involving horses.

The British Horse Society has received more than 2,000 reports of road incidents involving horses across the UK over the past five years.

More advice for drivers and horse riders is available on the Safer Essex Roads Partnership website at