Essex + Reward Scheme

In March 2022 we launched the Essex+ Reward Scheme, a loyalty card scheme which aims to encourage better customer relationships, boost community engagement, and ultimately help increase sales for businesses across Essex.

This initiative is fully funded by us (until March 2023) as part of our Levelling Up Essex agenda.

Benefits for businesses and customers

Benefits to businesses include a platform to show rewards and offers, up to date data on footfall, customer behaviour and buying trends and access to e-marketing tools.

Customers will get loyalty points for shopping at local and independent businesses as well as access to exclusive discounts and incentives.


At present, we are running pilot schemes in:

  • Basildon
  • Braintree
  • Brentwood
  • Castle Point
  • Chelmsford
  • Maldon

The scheme is open to businesses in:

  • retail
  • hospitality
  • leisure
  • culture

This also includes market traders and pop up shops.

How to join

To find out more about Essex + Reward scheme, or to register an interest, visit the Essex + Rewards website.

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