Cultural Strategy We want to nurture and promote arts and culture for future generations. Our Cultural Strategy shows how we can work with communities, authorities and organisations to achieve this. It identifies ways to measure how the creative sector positively contributes to our society, including: social value good health wellbeing It also promotes access to high-quality cultural and creative experiences. These are known to make meaningful differences to the lives of residents. The creative economy is a fast growing sector. It has the potential to make a transformative impact on: income-generation job creation health and wellbeing You can find our Cultural Strategy on the Explore Essex website.