Links and downloads
External links
When to use external links
External links are links to pages that are not hosted on essex.gov.uk.
Writing out external links
You should make it clear in the link text that users are leaving essex.gov.uk to go to another website.
Example:
For more information about the scheme and how to apply, go to Apply for a visa under the Homes for Ukraine scheme on GOV.UK.
For further guidance, check GOV.UK’s link policy.
Internal links
When to use internal links
Internal links are links to pages that are hosted on essex.gov.uk.
You should use internal links when they are based around a task, not relevance – for example, do not link to something just because it is mentioned.
Example:
Make sure you have all the necessary supporting documents, as this may delay your application.
For further guidance, check GOV.UK’s link policy.
Downloads
Write the file type and size next to the hyperlink within brackets, to let users know how big it is, and the type of file it will open. After the size, leave a single space then write either KB (kilobytes) or MB (megabytes) in capitals.
Example:
Download our Annual plan for 2022 to 2023 (PDF, 18.06MB).
How to link to a website
It is more accessible to write the link without the full URL. It also allows you to give context to the information the link provides before the user clicks on it.
Example:
Correct: essexwellbeingservice.co.uk
Incorrect: www.essexwellbeingservice.co.uk
How to link an email address
To link an email address, type 'mailto:' in front of the address when you insert the link.
Example:
For any content changes, email content@essex.gov.uk.